About Fluffifi

Last updated: May 2026

Our Story

Fluffifi was founded by pet lovers, for pet lovers. We set out to build a single trusted home where pet owners, sellers, and service providers can connect, share, and thrive — all without leaving a platform that genuinely understands the bond between people and their animals.

What We Do

Fluffifi brings together a rich set of tools under one roof:

Social feed — share photos, reels, and stories of your pets with a community that cares.
Marketplace — buy and sell pet products from verified sellers across the UK.
Service Hub — discover and book trusted groomers, vets, trainers, walkers, and more.
Knowledge Hub — expert-written articles and community forums covering every aspect of pet care.
Events — find local pet-friendly events, shows, and meet-ups near you.
Welfare & Charity — through our PawPledge programme, a portion of every subscription goes to the animal welfare cause our community votes for each month.

Our Values

Trust first. Every seller and service provider on our platform is verified before they can trade.
Community driven. Real pet owners shape what we build next — through feedback, votes, and conversation.
Transparent & fair. No hidden fees, no dark patterns. We earn when our community thrives.
Animal welfare at the core. Commercial success and animal welfare are not in conflict — they reinforce each other.

Based in the UK

Fluffifi Ltd is a company registered in England and Wales. We are subject to UK data protection law (UK GDPR / DPA 2018) and regulated by the Information Commissioner's Office (ICO).

Get in Touch

Questions, feedback, or partnership enquiries? We'd love to hear from you. Visit our contact page or email us at hello@fluffifi.co.uk.