Free
No monthly fee.
How Fluffifi pricing works
Free to join for everyone - pet owners, vets, rescues and charities. Paid plans are for selling - more listings and lower commission as you grow.
Free is the plan for pet owners, vets, rescues and charities, and it stays free - no upgrade needed to use Fluffifi, be listed on the vet map or run a charity profile. Paw Pass, Paw Pro and Paw Pro+ are for selling: more listings, lower commission and seller tools. Monthly or annual billing, with two months free on annual. Annual plans are paid for the year upfront - cancel any time and you keep your plan until that year ends. Change your mind within 14 days of buying and we will refund you in full.
Not planning to sell? You are all set on Free - it has everything for looking after your pets, and a verified vet practice or charity is listed on Free too. Paw Pass, Paw Pro and Paw Pro+ only add selling tools (more listings, lower commission, priority review) - you need one only to sell products or offer bookable services, whoever you are.
Launch offer: first month free100 of 100 left
The first 100 members to upgrade to a paid plan get their first month free. Monthly plans get the free month; annual plans already include two months free.
Subscription, commission & listing limits
Subscription plans
| Plan | Monthly | Annual | Saving |
|---|---|---|---|
| Free | £0 | £0 | - |
| Paw Pass | £5.99/mo | £59.99/yr | 2 months free |
| Paw Pro | £19.99/mo | £199/yr | 2 months free |
| Paw Pro+ | £79.99/mo | £799/yr | 2 months free |
Marketplace & Service Hub commission (per completed sale)
Applies to every completed sale on Fluffifi - both Marketplace product listings and Service Hub service offerings (one-off services and bookable sessions). The rate is taken from the gross sale value when the order is paid.
| Plan | Commission rate (products & services) |
|---|---|
| Free | n/a - cannot sell |
| Paw Pass | 14% |
| Paw Pro | 13% |
| Paw Pro+ | 10% |
Selling needs a paid plan, and the rate steps down as you upgrade. It is the same on product sales and service bookings, so sellers and providers keep more of every sale as they grow.
Payment processing (about 1.5% + 20p per transaction) is absorbed by Fluffifi, not charged to you - so the commission rate above is the whole fee.
Listing limits
| Plan | Active listings |
|---|---|
| Free | Cannot sell - buying only |
| Paw Pass | Up to 10 active listings |
| Paw Pro | Up to 25 active listings |
| Paw Pro+ | Unlimited |
What's included on each plan
Every feature, row by row.
Two months free on annual.
Paw Pass
£5.99/mo
Paw Pro
£19.99/mo
Paw Pro+
£79.99/mo
| Feature | Components | Free | Paw Pass | Paw Pro | Paw Pro+ |
|---|---|---|---|---|---|
| Social | Pet profiles + post to feed | ✓ | ✓ | ✓ | ✓ |
| Post reels | ✓(up to 10 / month) | ✓(unlimited) | ✓(unlimited) | ✓(unlimited) | |
| Marketplace (Products) | Buy products + message sellers | ✓ | ✓ | ✓ | ✓ |
| Sell products: active listings | - | ✓(up to 10) | ✓(up to 25) | ✓(unlimited) | |
| Commission per completed sale / booking (products + services) | - | ✓(14%) | ✓(13%) | ✓(10%) | |
| Bulk listing tools | - | - | ✓ | ✓ | |
| Listing views and buy clicks | - | ✓ | ✓ | ✓ | |
| Advanced analytics (per-listing breakdown) | - | - | - | ✓ | |
| Promoted placement in search (rotational, labelled) | - | - | - | ✓ | |
| Faster listing approvals (priority review) | - | - | - | ✓ | |
| Product bundles (sell several products together) | - | - | ✓ | ✓ | |
| Delivery & Fulfilment | Buyer delivery estimates on your listings | ✓ | ✓ | ✓ | ✓ |
| Standard + express shipping, local pickup, dispatch times & 1 delivery zone | ✓ | ✓ | ✓ | ✓ | |
| Direct courier integrations (Royal Mail, DPD, Evri) | - | - | ✓ | ✓ | |
| Shipping aggregator integrations (Shippo, Sendcloud) | - | - | - | ✓ | |
| Live carrier-calculated rates at checkout | - | - | - | ✓ | |
| SEO & Discovery | Listing SEO: title, description, URL handle, keywords + Google preview | ✓ | ✓ | ✓ | ✓ |
| AI auto-SEO generation | ✓ | ✓ | ✓ | ✓ | |
| Service Hub | Book services + message providers | ✓ | ✓ | ✓ | ✓ |
| Offer services: active listings | - | ✓(up to 10) | ✓(up to 25) | ✓(unlimited) | |
| Bulk service listing tools | - | - | ✓ | ✓ | |
| Faster service listing approvals (priority review) | - | - | - | ✓ | |
| Community Events | RSVP + event reminders | ✓ | ✓ | ✓ | ✓ |
| Create community events (requires approval) | ✓ | ✓ | ✓ | ✓ | |
| Priority event review (Paw Pro+) | - | - | - | ✓ | |
| Pet Health | Track vaccines, vet visits, meds, weight, insurance, documents | ✓ | ✓ | ✓ | ✓ |
| Health document storage | ✓(up to 20 per pet) | ✓(unlimited) | ✓(unlimited) | ✓(unlimited) | |
| Medication reminders | ✓ | ✓ | ✓ | ✓ | |
| Welfare Hub | Explore PawPledge + welfare resources | ✓ | ✓ | ✓ | ✓ |
| Vote for charities | ✓ | ✓ | ✓ | ✓ | |
| Knowledge Hub | Read guides + forum content | ✓ | ✓ | ✓ | ✓ |
| Submit guides | ✓ | ✓ | ✓ | ✓ | |
| Games | Play in-house games | ✓ | ✓ | ✓ | ✓ |
| Map View | Map view access | ✓ | ✓ | ✓ | ✓ |
| Enhanced map analytics | - | - | - | ✓ |
Frequently asked questions
Is Fluffifi free to use?
Yes. Everyone starts on the Free plan, and browsing the marketplace, the service hub and the knowledge hub is free. You only pay when you buy a product, book a service, or subscribe to a paid plan.
What membership plans are available?
Four plans. Free is the plan for pet owners, vets, rescues and charities, and stays free permanently. Paw Pass, Paw Pro and Paw Pro+ are for anyone selling products or offering bookable services, including a vet practice or charity that chooses to, and can be billed monthly or annually.
What do the paid plans add?
The paid plans are aimed at selling: higher listing limits, lower marketplace commission as you move up, and seller tools such as bulk listing, product bundles and courier integrations. Pet owners do not need a paid plan to use Fluffifi. A full row-by-row comparison is further down this page.
How much do I save with annual billing?
Annual billing gives two months free compared with paying monthly, on every paid plan.
Can I change or cancel my plan?
Yes. You start on Free and can upgrade, downgrade or cancel at any time from Upgrade your plan in your account. Upgrades take effect immediately. Downgrades take effect at your next renewal date, so you keep the plan you have paid for until then.
What happens if I cancel an annual plan part-way through?
You keep your plan until the end of the year you have paid for, and it will not renew. We do not refund unused months after the first 14 days. If you cancel within 14 days of buying, email support@fluffifi.co.uk and we will refund that payment in full.
What if my plan starts with a free trial?
The founder free month is your try-before-you-pay period: cancel any time during the free month and you are not charged, and we send you a reminder a few days before your first payment. After your first payment you still have 14 days to cancel for a refund of the unused part of that month.
