Welfare Hub
Kinder choices for the animals we love.
The Fluffifi Welfare Hub is where the community supports animal welfare across the UK. It is the home of PawPledge, through which Fluffifi gives 5% of its annual gross platform revenue to UK animal charities chosen by members. From here you can explore rescue and adoption, follow welfare campaigns, read welfare education and news, browse a directory of verified animal charities by county, and report a welfare concern. The Welfare Hub links to the Knowledge Hub so responsible pet care and animal welfare sit side by side.
PawPledge
Open PawPledgeRescue & Adoption
Explore rescue & adoptionWelfare Education
Learn & guidesCampaigns & Awareness
View campaignsReport a Concern
Report a concernWelfare News
Read newsFrequently asked questions
What is PawPledge?
PawPledge is Fluffifi's giving programme. Fluffifi gives 5% of its annual gross platform revenue to UK animal charities chosen by its members.
How does Fluffifi support animal welfare?
The Welfare Hub brings together PawPledge giving, rescue and adoption, welfare campaigns and awareness, welfare education and news, a directory of verified animal charities by county, and a way to report a welfare concern.
Can I find animal charities near me?
Yes. The charity directory lets you browse verified UK animal charities by county, and registered charities also appear on the searchable Fluffifi map.
Which charities receive PawPledge funds?
UK animal charities nominated and chosen by the Fluffifi community receive the 5% PawPledge contribution.
How do I report a welfare concern?
Use 'Report a concern' in the Welfare Hub to flag an animal welfare issue.
