How Fluffifi works for rescues and charities
Free for registered charities and rescue centres: a verified profile, a share of PawPledge, adoption listings in front of pet owners, and wishlists the community can fund.
What you get
A verified charity profile
Your charity in the directory and on the map, checked once against your regulator registration and your representative’s identity.
PawPledge funding
Fluffifi commits 5 percent of its revenue to UK animal charities. Once approved and verified you can join PawPledge - giving us the bank account your share is paid into - and members vote on who receives each cycle.
Adoption listings where owners are
Publish animals for adoption with photos and details. They appear on the Rescue and adoption page and as cards in the Social feed and reels, and interested members come to you.
Wishlists the community funds
List what your centre needs from the marketplace. Supporters buy the items and they are delivered to a private address only you see.
A voice in the community
Post welfare shop-alongs to the Shopping Channel with a welfare badge, and run events that pet owners can join.
Get started
- 1
Set up a charity account
From the welfare hub. It takes you to your charity dashboard, which tracks each step.
Register your charity - 2
Create your profile
Charity name, county, registration number, contact details, mission and logo. Approval follows.
Charity profile - 3
Complete verification
Regulator and registration, representative identity, proof of address and bank details, submitted once.
Verification - 4
Join PawPledge
Available on your dashboard once the profile and verification are approved. One click to opt in.
Charity dashboard - 5
List animals for adoption
Add each animal, publish it, and mark it adopted when it finds a home.
Adoption listings
Where to find it
Plans
Everything above is free for charities and rescues. Selling your own products, for example merchandise, is optional and needs a paid plan, with commission on each sale, the same as any seller. See plans and pricing.
Frequently asked questions
Does it cost anything?
No. The profile, verification, PawPledge, adoption listings, wishlists and events are all free and stay free. The one exception is optional: if your charity wants to sell products of its own, for example merchandise, that runs on a paid plan with commission on each sale, the same as any seller.
How does PawPledge pay out?
Five percent of Fluffifi’s revenue goes into the PawPledge pot. Opted-in charities receive votes from members each cycle and the pot is split by the published rules.
Who can see our delivery address for wishlists?
Only you. Supporters buy the item and Fluffifi routes the parcel to the address you set.
How many animals can we add?
Once your charity is approved you can keep up to 200 animal profiles for the animals in your care. Archived animals, and animals that have passed away, do not count. Adoption listings are separate and have no limit.
Can we run a fundraising campaign?
Campaigns are submitted by members or created by Fluffifi and reviewed before they go live. Adoption listings, wishlists and PawPledge are the tools you run yourself.
